Career Longevity and Building A Personal Brand | Mario Lopez

How do you build a career that lasts for decades instead of chasing your next success?

Most people know Mario Lopez as A.C. Slater from Saved by the Bell, but that role was only the beginning. In this episode, Mario shares the mindset, discipline, and personal branding principles that helped him reinvent himself and build a career that has remained relevant for more than four decades.

Mario Lopez is an actor, television host, entrepreneur, and bestselling author whose career has spanned more than 40 years. Best known for his role as A.C. Slater on Saved by the Bell, Mario has successfully evolved into one of entertainment's most recognizable personalities as the longtime host of Access Hollywood, a nationally syndicated radio host, producer, and entrepreneur.

Success isn't built on one defining moment. It's built through continual reinvention. In Part One of this conversation, Mario reflects on growing up as the son of Mexican immigrants, navigating the challenges of child stardom, and learning to pivot when opportunities changed. He shares how Dick Clark challenged him to think beyond acting and build the Mario Lopez brand, along with the daily disciplines and values that have fueled his longevity in entertainment and business.

Key Points

• Why your greatest success should never become your identity—and how learning to pivot creates long-term opportunities.
• The mentorship from Dick Clark that transformed Mario's approach to personal branding and career longevity.
• Why discipline, consistency, and staying true to your values matter more than chasing trends.

"Once people are comfortable being in their living room with you as yourself, then you can be there for the next 50 years." — Mario Lopez

Resources & Links

Mario Lopez
Website: https://www.mariolopez.com
Instagram: https://www.instagram.com/mariolopez

Be sure to join us next week for Part Two of our conversation with Mario, where we move beyond career strategy and explore the values, relationships, and leadership principles that have shaped both his personal life and professional success.

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Transcript

SPEAKER_00 0:21

You should look at yourself as a brand, not necessarily just as an actor, as an entertainer, because you do so many different things. You know, you sing, dance, act, you have all this. And uh I think once you are comfortable being in people's family room as Mario as yourself, but once you know once they accept you, then you can be on TV for the next 50 years.

Chris Allen 0:41

Welcome to the Entrepreneur Studio Podcast. I'm Chris Allen, and my guest today is someone who could have coasted on the wave of early success. He began acting at the age of 10, and if he'd stopped at Save by the Bell, nobody would have blamed him. But for the last 40 years, Mario Lopez has done something that most entrepreneurs spend their whole careers trying to figure out. He took his personal brand and built an expansive portfolio around it. I had the honor of catching up with Mario recently in Orlando, Florida for this two-part conversation on its career longevity, building a personal brand that lasts, and the values behind its success. In part one of our conversation, Mario shares how he transitioned from child actor to television host, entrepreneur, broadcaster, and brand builder. If you're building a business, leading a team, or navigating career transitions, this episode is packed with practical lessons on discipline, consistency, and longevity. So my question is like, when did you realize that Slater wasn't your ceiling?

SPEAKER_00 2:01

Well, first of all, when you said 30 years since then, that made me feel really old. Hey, I gave you the compliment though. That's crazy. Thank you. I appreciate that. Well, it's interesting because I wasn't one of those kids that just wanted to get in this business and oh mom, I want to be on TV, this and that. I I um am a child of immigrants. My parents came from Mexico and first generation here. I was born in uh uh Chula Vista, which is the border town really, to Tijuana. So it's uh it's a world of difference, even though it's a couple hours away from uh from LA. Um not exactly the most upscale neighborhood, too. So there's a lot of potential for for trouble and what have you. And my um my parents um who were still uh together just celebrated 55 years, that's amazing, which is awesome. You know, I owe I owe everything to them, and and um anything I am and ever will be is because of my mom and and everything. Well, my dad too, but my mom was really, you know. Shout out to both of them. But um uh I'm giving you the backstory because uh they their whole motto was to keep me busy uh enough and to to to stay out of trouble because again, I was a really uh like hyper kid. I don't think I was ever diagnosed, but I probably had ADHD and all that all that stuff. I broke my nose and all this. I was just getting into stuff all the time. But I was always genuinely inquisitive and I read really well. Um, and I love speaking with adults, even as a little kid. Yeah, I wasn't shy. And someone had approached my mom um about getting into uh you ever thought about getting into like print work or um uh commercials and what have you? My mom was like, What's that? And then they explained it to her, and then she's like, Well, he doesn't he read well and doesn't shut up, so why not? So then I just sort of fell into it, and then when I fell into it, I fell in love with it because I was already sort of kind of naturally already wanting to be an entertainer. Like I like hosting people, I like hosting whether it's like barbecue night, game night at my house, or uh nationally syndicated radio show or a TV show. Um, so that just came very natural. And then because of all the different uh activities my mom put me in, I was the only dancing, wrestling, karate theater kid that I knew. So it sort of worked uh its way there. So I never looked at this is a long answer to your question, but I never looked at um when I got on a TV show, like that was the end. It was always just kind of something fun to do. As a matter of fact, my my um whole attitude was, well, I'll I'll do this and uh you know make make a little money. And by the way, it was a little money, it wasn't like friends type money because it was a Saturday morning show when I was doing Safe by the Bell. I started before that, by the way. I was 10 years old, but we'll get to that later. So I just thought I could help my parents out um when it comes to like college and stuff, I could pay for it. Oh, that's amazing. And uh that was that was my attitude. But then I I kept working after high school and I said, well, you know, if it slows down, I'll go back and you know, knock on wood. It never really slowed down. So according to my dad, I've never had a real job. And uh and then it just kind of it just kind of kept uh it just kind of kept going that way.

Chris Allen 4:59

You you never like had a lemonade stand, you like literally were acting at 10. You know, you you never had the real job, never no lemonade stand, nothing.

SPEAKER_00 5:06

No, no, the lemonade stand, no, no. I mean, I helped my dad because my dad he he worked for the city and my my uncles um uh were in construction. So yeah, in the summer, I guess working for them. Okay, you know, that was that was about it. But at the same time, I was still on TV, which was like the weirdest thing because they treated me just like anybody else. Yeah, I think that well, I am just like anybody else, but my parents and my my rest of my family and my neighborhood, they it didn't it it they didn't uh treat me any different.

Chris Allen 5:29

Yeah, yeah.

SPEAKER_00 5:30

And I went to a regular public school. I went to Chul Vista High School, 3,500 kids. I got to go to the prom and play sports and do homecoming and all that fun stuff. Um, so I kind of had the best of both worlds right there, which uh I'm very grateful for because a lot of the kids uh you know they really didn't. And then when I go back to school, I never really talked about it and stuff. I kind of try to downplay it. Yeah, I didn't really talk about it because I just wanted to kind of, you know, be seen as like the uh anyone else, and and uh other people had jobs too. I just had like a different kind of job.

Chris Allen 5:59

Yeah, yeah. So so here's one of the things that I mean, we gotta talk about the show, uh say by the bell, just for a second. But I would like to talk about it from a different point of view, which is the the seasoned version of yourself, right? Okay, so no, I would I wasn't gonna talk about the age of the seasoned version. Let's let's let's zoom out, right? And tell us sort of the arc of like what it was like to do that show, sort of like here's how it started, here's how it ended, here's where I landed.

SPEAKER_00 6:25

Well, I was 15 when um I got the part on the on that show, and we were actual teenagers uh playing teenagers. Now, of course, with Disney and Nickelodeon, you have a lot of shows like that, but back then there there wasn't any. Yeah, and then before that, any representation of like teens and youth were they were old, like remember Greece? They were like 35, yeah, teenagers and stuff, or anything, they were like a lot older. So this is the first time you really saw kids uh playing kids, and it was a very diverse cast and and was very innocent. It was Saturday morning, um, and uh it was supposed to be for little kids, but for some reason, like older people started watching it and stuff. So that's why it was it was so uh um vanilla in that yeah, yeah. But uh there was a sense of nostalgia there that I think it still kind of resonated with people all these all these years later. Um, but uh we did that in the summertime because everyone was a minor. So again, I got to go to like my regular school. So I didn't even think of that. I just thought it was the show that I was doing kind of at the moment. Had fun doing it. We did like five seasons, and then after that, so it was actually during my rural high school uh life, and then after that, um um I thought that would be it. Never did I think I'd sit here talking about it 30 something years later. Yeah. I think it's over 30, by the way, but yeah. Well, we didn't want to say that. We didn't want to call all that out. That's all right. You can't lie anymore because people just Google you now. Back in the day you could lie, you can't lie anymore.

Chris Allen 7:49

That was pretty awesome. Well, you know, uh one of the things that if you kind of were to think about just uh how much people loved that show and how big it got, and and uh you know, how much of it sort of like the momentum really picked up and people really wanted to continue to watch it. And then it was like, you know, it it came to a natural end. But like talk to us after that. What was there sort of a low point where you're like, and that was huge. I and you could have stopped there and been like, I'm a dad, I'm gonna go get a real job now, but you did something else, right? Talk to us about what what was the thing that sort of came after that that that you said, I'm gonna decide to do something with this.

SPEAKER_00 8:26

Well, transition is always tough, especially when you're uh a child actor and people see you in a certain light, and then you're on a show that um uh becomes popular, and then you sort of get pigeonholed in that role, and then people don't kind of want to accept you or give you an opportunity, even sometimes, specifically in the entertainment industry. And and that was sort of the case, right? Because you're uh you're young, but you're not at this point, if you're in your early 20s, still not young enough to kind of play these other uh uh kid type roles, because now there was a lot of the the other shows started coming out like that, but you're not sort of old enough to be like a mature man and those kind of roles. So just the age was difficult, and then being a former child actor, um, and then just people just not wanting to sort of give you a shot because they give you they you get typecast, yeah, right? So, but I never um had like an attitude like, oh my gosh, uh, you know, what what am I gonna do? Because I've always had that sort of hustler um mentality. And again, I don't know, I think it was my upbringing a lot being because when I wasn't acting, I was wrestling, I was doing something else. I was always doing something else. And there is no rules, uh, there are no rules in in the entertainment uh industry. And at the time, during Save by the Bill, there was a lady named Linda Mancuso who I guess just really liked me or liked my personality, and and um she offered me this job as a host on a show called Name Your Adventure, where to this day it's probably still one of the coolest jobs. People would write in and on different or teens would write in to the different adventures that they'd want to do. And I um got to do everything from like interview the president, go rock climbing, skydiving, swim with sharks, cool stuff like that. And then I just got to fill in, like make sure they were having a good time, have fun, and then I would chime in with little educational tidbits because it was actually one of the shows for the FCC too, and on NBC. And I did that for like three, four years, and I realized wow, I can I can just be myself as like a host and get paid. This is awesome. And I love people and meeting different people and doing different things, and and that sort of opened my eyes to the hosting world. And then I thought, okay, I don't have to just necessarily um act. I can I can also sort of uh I can do I can lean into this this hosting thing. And I had the opportunity would really sort of uh change the trajectory of of like my career. I did a show called The Other Half, which uh was with Dick Clark, uh Danny Monaducci, uh plastic surgeon, Dr. Jan Adams, who was controversial later on because he was the the surgeon who uh uh performed on uh surgery on Kanye Westmond, which passed. You know when that happened, and um and then it was me. Um and uh at that point I became very and we had the unfortunate timing of premiering uh on 9-11. Well, 9-11 was on a Tuesday, because I'll never forget it, and we premiered on the Monday, but that obviously disrupted and changed and changed, yeah, changed everything. And we only you know had a couple seasons of that show, and um and and uh that was Tesla. But we were actually we were doing well, it was just uh sort of the dynamic. But through that, it was a great experience. I became uh very friendly with Jake Clark, and he sort of took me under my wing and became a bit of a mentor. Um and he says, you really need to kind of focus, and you may want to lean into this um uh hosting thing because you should look at yourself as a brand, not necessarily just as an actor, as an entertainer, because you do so many different things and you sing, dance, act, and all this, and and uh uh I think once you are comfortable being in people's family room as Mario as yourself, or once you know once they accept you, then you can be on TV for the next 50 years. So then you have to worry about that. That was his book. So at that point I said to myself, you know what? I want to be the Latino dictar. And I said, That's what I want to do, that's what I want to do, but no rules and still kind of do everything else. So that sort of changed my whole mindset and made me sort of lean into that and focus on that, and uh and it's worked out pretty well.

Chris Allen 12:28

Yeah, I mean, you're the the reality is you're like a super positive guy, uh, you know, that's like a big part of your reputation, super positive guy. Uh, you know, uh that there's a lot of optimism, there's uh opportunities everywhere kind of thing. Where does that where does something like that come from?

SPEAKER_00 12:43

I well, thank you. I mean, I've I you know, my buddies always tease me. I I think I am the like the eternal optimist. I try to be uh positive all the time. And I maybe that's my uh my faith too, because uh I was raised in a in a Catholic household and and faith is important to me. Um I know there's certain things you don't uh necessarily talk about, like politics or or religion. And I never do talk about um politics, and I know a lot of entertainers and celebrity decks do, but I it's it's it's obviously uh polarizing and divisive, especially now. And so I just I never say anything. I'm never one to like implore, I would never tell you what to think, what to do, who to vote for, but you do what you think is best for you and your family, God bless you. And I just completely hang myself um, you know, out of it. But I will sort of probably talk about my faith, even though that's it, you know. Uh and again, whatever you're I always respect all the uh commanders of faith and and and religion, but I think um you know I am proud to be a Catholic and and I'm raising my kids too. Uh they have a faith-based education, and and um I think as I've gotten older, I've I've tried to build even more spiritual muscle, and I think that sort of permeates uh everything uh uh in my life, and maybe that's where the positives from.

Chris Allen 13:51

Yeah, I mean, like the the reality is like um I found that you you really do happen to live a better life when you've got a value system that you're like, I'm living in my values. I tend to be, if I'm living outside of my values, I tend to not be in the best place. So that's I think it's a powerful thing to have, you know, these the the value system that you have. And you know, I I think at the end of the day, everybody's got their own way of attaching to that, right? Or not. Um but I I think that that's really powerful. You really one of the things that I liked is you you talked about, you know, the four F's.

SPEAKER_00 14:19

Yeah.

Chris Allen 14:20

Right. So give everybody unpack the four F's because it's like you have a framework for your life, I which I love.

SPEAKER_00 14:25

Well, I think the most difficult thing is especially when you're young too, is kind of figuring out who you are, right? What you're about, what you represent. I kind of figure that out pretty uh pretty young. Um maybe my faith had a lot to do with it too, but I'd always say my Mount Rushmore of four F's are um faith, family, fitness, and food. Very passionate about all those things. And that's sort of not to sound corny, but like my brand, if you will, if it doesn't fall into one of those buckets, then I don't it's not gonna be authentic to who I am, or it's not gonna be uh something that maybe that I want to support, get behind. But yeah, if it falls into those things, I can speak to it from an organic place.

Chris Allen 15:04

Well, you know, uh having sort of the Hollywood, you know, career and moving into, you know, being the the Latino Dick Clark, you know, there there is this, there is this thing like you, you've been, you've built a lot of brands. There were, there's there had to be sort of a uh a moment where you felt like the typecast thing you said. I want to dig into that a little bit, or maybe feeling a ceiling or having to push through. And I don't want to call it a crisis because I, you know, but like there's there's there's these moments of opposition that we have to push through. And I I don't know if you have one of those that you could kind of tell us about that would help you help us understand what it was like for Mario Lopez to push through a hard point.

SPEAKER_00 15:39

Well, I think it's when you mentioned, you know, after Save by the Bell, what were you gonna do? Because in acting it was it was tough with specifically with the acting stuff. Um just because the opportunity wasn't for lack of uh of effort or or ambition of wanting to try different things, just sometimes the opportunity, you're not it you're not in charge of your own sort of destiny in that sense because you have to have other people at least give you the opportunity, unless you're or a producer coming up with your own content now. I wish I was a kid right now, because now with YouTube and all these different platforms and social media, you can create your own content, you can make your own money. It's such a great time. Even though there is a lot of negatives that come with it, there is such a great time right now for a young person to have a career and they can control their own destiny. Where when I was a kid, it was in other people's hands.

Chris Allen 16:31

Yeah.

SPEAKER_00 16:31

So um so rewinding and to answer your question, you just have to pivot. And even though I was like, okay, the acting thing's not as uh those opportunities aren't as aren't as uh uh there right now. So I'm gonna focus more on sort of this hosting thing because of the hosting thing. Then I got into radio, um, which I love and is uh one of my favorite platforms because it's intimate, yeah. Like this. I love music uh too. And at the same time, I said, okay, maybe not TV, maybe do the stage. So I went and I did some theater. I ended up doing Broadway, met my wife on Broadway. So it's a New York. So and you're gonna have to tell us about that. So I think so. So this, you know, you just kind of got a pivot and I went into different sort of avenues of the uh entertainment space.

Chris Allen 17:13

Well, you know, you you did all of that, and then you started this whole sort of brand building thing. So help help us understand how you went from the the sort of heavily curated type of your career, then moving into you know the the sort of hosting thing, but then you started launching out and building all these brands.

SPEAKER_00 17:31

Okay, so I'll tell you. So before say about the bell, by the way, I was on a show called Kids Incorporated. You're all probably too young, but you're you know that I know about kids incorporated. Dang, that's crazy. So kids incorporated was like uh the Mickey Mouse Club. I was almost gonna sing the jingle. Like, get out of here, you're too young. You don't know kids incorporated. Oh, he does know. Oh, you're probably old, like me too. Then I'm just good. Um everybody really sang and dance. I really played the drums, by the way. All that's happened. Yeah, with Fergie, who was not she was my first kiss. We were 10 years old. Yo, and then maybe I'm giving way too much right there. No, she talks about and then uh yeah, Martika, Rashawn Patterson. Where was I going with this? See my ADD because so kids incorporated, and then I did a bunch of different stuff like the Golden Girls and different movies and uh all the stuff before I got in the Save by the Bell. Um, wait, what was your original question? Dude, I was talking about how you're building brands, and you took us down all the time. I'm gonna tell you why. I'll tell you why. Okay, so I go there, and then after once I got okay, once after the acting thing uh in Save by the Bell, and I started getting into the hosting, then people started knowing me as Mario, as opposed to just, hey, Slater, this and that. Uh, we became because I was in your TV. I was on your TV every day. Yeah, yeah. As hey, I'm Mario Lopez, welcome to Nexus Hollywood, or this and that. Um, or or whatever show I was hosting, a game show from Pet Star or Candy Crush, all these different stuff. I was in your home every day as Mario for years, thank God. And after that, um I Mario Lopez became just sort of kind of synonymous with like this family programming that I was doing. And then I had gotten approached about uh sort of adding my name to things, to your question, to the branding. I'm like, oh, cool. So the hosting thing is great because now I'm known as Mario or Lopez as opposed to a character, and I can just kind of attach that to things I believe in or that I'm about or I can get behind. So cut to now I've got my name, and I've said everything from dog toys to um uh cooking utensils to like everything, uh baby clothes. You know what the number one teller is? It's so funny because I just had this. I have these men wipes. Okay. And in the branding, it says it's so funny because it says Mario wipes for men, but the but the four, but the four is mad tiny. So you look at it and it says it looks like Mario wipes men. It's the funniest thing, but that's my wife, I just up like another three years. So the men's wipes are the biggest thing, which is crazy. You're like who in a hook and a thaw. You had a big breakthrough, but then men wipes. Yeah, and the baby clothes, it's so funny. The baby clothes and the men's wipes are the big I was like, all right. Yeah, so so because of the hosting and now the branding of just Mario, uh, it's allowed me to do that. Where I don't know if um necessarily uh if it would have worked if I would have just focused on uh as just being an actor. Yeah.

Chris Allen 20:35

Well, you're still acting.

SPEAKER_00 20:37

Yes, I am. As a matter of fact, I'm shooting a movie right now um in New York, a holiday film. Uh Tony Dan says my dad. Dude. I'm I'm I'm his son, and and my actual real son, Dominic, is is playing the grandson. No way. That's fun, and we're we're tat dancing and singing, and it's it's got a lot of heart. It's we're having a lot of fun. It's it's really cute. Um, the the title, uh, we're going back and forth on it. It might be Meet Me at Starlight or Rewinding Christmas. We don't know. But um hopefully uh y'all check it out. It will be out this uh this Christmas. That's awesome.

Chris Allen 21:11

Well, there was uh there was a particular facet of AC Slater that was um very well known, right? Um and it was probably your let's just call it your fitness. So it was called his fitness. I was trying to be subtle, you know what I mean? Trying to be subtle, and I remember I I remember you said, I forgot what I I think it might have been Access Hollywood or something, but you said, Man, I I gotta break a sweat every day.

SPEAKER_00 21:36

So let me tell you about why it was so when I auditioned for that role, the little breakdown, like the description of the characters, it said um a Vinnie Babberino Travolta type character, right? Uh from Welcome Back Cotter. That's old school. So he was just supposed to be kind of like a wisecrack and kind of like a street kid, whatever. And then so the I auditioned, I got the part right there. The producer, executive producer Peter Ringle said to all of us, write down all your interests and hobbies because we might want to incorporate that into the character. So, you know, because I'm like, Yeah, I wrote down dancing, wrestling, playing the drums, all this stuff. And they incorporated that into the character. So he wasn't supposed to be like a jock, they just incorporated that because that was me. That was you. That was me. I really I really did grow up wrestling and and doing all that. And fitness has always been an important uh part of my life, even more so now as I've as I've gotten older. So I've always been an ambassador about that. I grew up going to the boys, uh, boys and girls clubs of America, and I'm you know proud to say that I'm the fitness ambassador for the boys and girls clubs, and we we've um uh raised a lot of money for great programs there, and and uh I always tell people, you know, your health should be your number one priority because if you don't have that, what good is anything else? Really? Uh you'll quickly realize it when it when it's not there for you or you're struggling with it. So I try I always try to um encourage that. And and um for me, um breaking a sweat uh every day just uh makes me feel awake, makes me feel alive, makes me feel young. Um I sort of just to get a little time out before I I tackle the rest of the day. And once you kind of got that out of the way, the rest is easy.

Chris Allen 23:12

Well, one of the things that's incredible about you is uh you're you're definitely uh a creature of evolution, transformation, right? And discipline. So like I I think everybody wanna know like what's the day in the life of Mario Lopez?

SPEAKER_00 23:26

Like what's your what's your schedule? Well, discipline, I always tell my kids too, discipline's the number one most important uh uh I think uh trade a person can have if you're disciplined and consistent. Um that'll bode well in whatever uh line of work you're in. So uh the day's pretty crazy. So in the morning, so I recently I'm gonna get to your answer, but I knew you were gonna have to unpack this one first. I recently uh competed in the uh um international IBJ JF Jiu Jitsu uh championships out in LA. Um you said you competed. Yes, I I competed in that. I won too, by the way. Winning gold. I'm proud to say because uh, you know, I'm just a hobbyist, but I always like to set goals. I always uh also tell my kids who are never too old to kind of learn something and to continue to set goals. So they said, Well, why don't you enter the competition, Dad? Because they do it too. And I said, you know what? All right, I will. And so um, I've been getting up early. I get up about 5:30, 6 a.m. I go and I train in this our jujitsu class. We call it the Breakfast Club because it's so early. And so I go, I'll train jujitsu. Usually I'll do boxing and stuff. I like these individual sort of physical violent kind of activities just because it makes me kind of de-stressed. Yeah, get stressed. So and you're and jujitsu in in particular, too. It's like physical chess. You're problem solving, you're learning. It's a great community, it's humbling. So uh I'll do that in the morning, from there, early in the morning. From there, um, I'll go and uh I'll do my radio show first. Uh that's called On with Mario. Um, that's nationally syndicated on iHeart. And from there, then I'll go do um Access Hollywood, the nighttime show for NBC. Shoot that, take a break for lunch, prepare, and the next, and then we have the daily show, Access Daily. Um, and this is all consolidated here at Universal, Universal Studios. Then I'll do Access Daily. And then after that, sometimes I'll have my fight podcast, the three knockdown rule, or I'll just have a Zoom or a meeting or something. Um, and then I'm and then I'm home, or I'll go straight to the kids' practice, one of the kids practice. So it's a lot, but I'll get it usually get it done around four four thirty. Uh, and then I'll go into the practices and uh unless I have a dinner meeting or something, um, then I'm home having dinner with everyone and uh and uh try to catch at least we I try to catch at least like an hour of of TV just to kind of be up to date to what I'm talking about, and and there's a lot of good shows out right now or documentaries. So my wife loves a true crime documentary. So right before bed. Right before bed. It's the craziest thing. And she sleeps like crazy. So, you know, scare the spider, she'll know exactly what to do though. Absolutely.

Chris Allen 26:03

I hope you enjoyed today's conversation with Mario Lopez. Be sure to tune in again next week for the continuation of our conversation where Mario shares what it means to stay true to your values and why playing the long game always wins.